Your #1 SEO Consultant
SEO That Works For Your Business, Like Its Our Own
SEO isn’t what it was in the early 2000’s. It’s tougher, faster, and more competitive than ever.
Your strategy can’t stay the same. Work with an SEO specialist who maximises results and makes your budget work harder.
why aidan coleman seo
Your Partner in the Future of Search
Search looks different now with AI Overviews, model-driven ranking, and declining CTRs, and this undoubtedly impacts the original playbooks.
That’s why I stay current and transparent with clients about expectations, what we know and what we don’t, and what is actually changing. All the while being laser-focused on adapting strategies as the shift of search happens.
Traffic graphs and keyword dumps look impressive in reports. What matters, however, is whether your SEO turns into enquiries, bookings, and revenue.
That’s why my approach starts with your business model, how you make money, where your margins sit, and which services actually move revenue. From there, I build a strategy that brings in high-intent customers, not empty clicks or curiosity traffic that never converts.
Whether you’re a Brisbane tradie or a Sydney service business, I operate as an extension of your company, tying in strategy to positive business outcomes.
Traditional agencies rely on layers of outsourcing, with writers, link builders, “strategists”, and project managers all working separately. Work gets passed around, diluted, and delayed.
I run things differently.
A small, specialist team handles your entire program directly. No passing work around, no delays, and everyone knows exactly what’s happening. This means:
- Faster execution
- Higher quality control
- Clear accountability
- Results you can actually measur
It’s lean, practical, and built for impact.
It’s very easy to get caught up in the endless cycle of deliverables and fancy reports. You get excited only to end up with no results years down the road. Promises are broken, and somehow the algorithms are blamed.
I’d take a different approach, showing you exactly:
- What’s happening,
- What we did,
- Why it matters,
- And how it performed.
My reporting focuses on organic SEO traffic, leads, sales, and revenue impact. The things that actually move your business forward. And if something isn’t working, I’ll tell you, and we fix it immediately.
Search looks different now with AI Overviews, model-driven ranking, and declining CTRs, and this undoubtedly impacts the original playbooks.
That’s why I stay current and transparent with clients about expectations, what we know and what we don’t, and what is actually changing. All the while being laser-focused on adapting strategies as the shift of search happens.
TYPES OF SEO WE OFFER
Our Specialised SEO Services
AI SEO (GEO)
AI search is reshaping how people discover businesses, and most websites aren’t prepared for it. Google’s AI Overviews, ChatGPT results, and emerging LLM-based search engines reward brands with clear structure, strong signals, and genuinely helpful content. I refine your information architecture, strengthen your technical foundation, and create content that reflects real expertise and intent. The result is a site that AI models can confidently reference, not because it’s “optimised for AI,” but because it’s built on clarity and quality.
Enterprise SEO
Enterprise and large e-commerce sites don’t behave like small websites. With thousands of pages, SEO becomes a question of structure, crawlability, and precise prioritisation. My work starts with uncovering the real barriers, like where Google gets stuck, which sections of the site suffer from duplication, what part of the taxonomy is confusing, and which fixes actually impact revenue. I map the issues, establish a clear technical direction, and support your team with consistent execution that moves the needle.
Small Business SEO
Small-to-medium Australian businesses need SEO that’s grounded in reality, not a $3,000/month agency package with dozens of tasks that sound impressive but don’t influence leads. I work directly with business owners to identify the keywords that actually convert, build or refine service pages so they speak to real customer needs, and ensure your Google Business Profile is properly optimised. The goal isn’t traffic for the sake of traffic. It’s enquiries, bookings, and sales in the suburbs you want to serve.
Local SEO
Local SEO is my speciality, and it’s where Australian service businesses see the fastest ROI. My process is designed for consistent Map Pack visibility across Sydney, Brisbane, Canberra, the Central Coast, and regional areas. I optimise your Google Business Profile, improve your local trust signals, and build location pages that align with real search patterns in your area. This works because it targets people already searching for your services right now. The result is more calls, more bookings, and stronger local dominance.
Link Building
Most link-building services rely on cheap networks, PBNs, or mass-produced content, all shortcuts that put your site at risk. I take the opposite approach. I build safe, high-quality, relevant links through targeted outreach, partnerships with reputable Australian websites, and linkable content assets designed to earn authority naturally. I’ve cleaned up enough bad backlink profiles to know the damage shortcuts can cause. My focus is on high-quality links that grow your authority steadily and safely.
White Label SEO
I work with agencies across Australia that need dependable, specialist-level SEO without expanding their internal team. My white-label support fits directly into your processes, covering technical SEO, on-page refinement, and safe, effective link building. Agencies choose me because the work is consistent, accurate, and executed at a level that genuinely elevates their brand.
SEO for E-Commerce
E-commerce sites work best when the technical foundations are stable and the product layout is easy to follow. When those two things are off, the problems show up quickly. I address the issues that frequently suppress rankings, like poor indexing, duplication, slow load times, and navigation structures that confuse Google. With cleaner product pages and stronger architecture, your store becomes more visible for the searches that actually lead to sales.
Digital PR
Digital PR works best when it earns genuine authority, not just brand mentions. I develop angles that align with your expertise and secure coverage through credible industry sites, relevant blogs, and reputable publications. This builds trust, strengthens your backlink profile, and supports long-term ranking performance, without chasing vanity placements with no SEO value.
As Cited In
INDUSTRIES WE SERVE
We love these industries
Accountants
I help firms in Australian markets secure high-intent local clients by optimising their Google Business Profile (GBP) and building authority with relevant local backlinks.
Dentists
I drive local visibility for practices in competitive areas like Sydney by improving technical SEO and leveraging local service pages to boost new patient bookings.
Healthcare
I create trust-building content and implement robust technical SEO foundations to ensure health and medical practices rank reliably for high-value services
Lawyers
I strategically target high-intent, location-specific keywords (e.g., Canberra family lawyer) to secure leads who are ready to engage legal services right now.
Physio
My focus is on local map pack optimisation and citation building to ensure your clinic dominates searches for “physio near me” in your specific region.
Real Estate
I craft content that builds local domain authority for agents and agencies, moving beyond broad traffic to attract qualified vendors and purchasers in target suburbs.
SaaS
I develop highly targeted content and link-building strategies for emerging, niche software providers to capture specialised search interest and authority.
Tradies
I help construction businesses and other local tradies in highly competitive markets like Brisbane, by focusing on the kind of traffic that actually turns into calls and quote and saves you money from PPC
Backed by the best softwares
Our Strategy for Digital Success
A lot of people think SEO is some kind of mysterious dark art, a random mix of luck and chance that somehow gets a website to rank. The truth is SEO is a process, a repeatable, strategy-driven approach that consistently delivers results.
At Aidan Coleman SEO we take a methodical approach. We dive into your business, uncover the organic search opportunities, and build a strategy designed to grow your traffic and visibility. Every business is different and your goals will shape the plan, but the process we follow to drive real SEO growth stays the same.
Before I even glance at your website’s code or keywords, we need to have a real conversation about your business.
The very first step, and honestly, the most important one, is nailing down what you actually want SEO to achieve. If SEO isn’t the right fit for your goals, I’m going to tell you that straight up. I’d rather build long-term trust than grab a quick, meaningless win.
My entire focus is cutting through the noise to give you genuine clarity and actual impact.
We also need to know exactly what other people are doing, and, more importantly, what they’re missing.
I break down your main local competitors to find their strengths, their weaknesses, and, most crucially, those sweet, hidden keyword and backlink opportunities that we can immediately jump on.
This is how we craft a strategy that doesn’t just copy the market, but actively targets the high-intent local traffic that actually leads to ringing phones and sales.
You won’t get some copy-pasted, filler-filled document from me.
What you get is a unique, results-driven strategy. Based on the audit and the competitor deep dive, I hand you a tailored roadmap that prioritises the most effective tasks for your specific target market and local areas (whether that’s just your suburb or broader regions like Sydney or Newcastle).
It’s clear, completely transparent about what to expect, and always connected back to your desired return on investment.
Sometimes, the best thing you can do to start seeing results is to improve what’s already on your website.
That means refining existing content, tweaking titles, headings, and the body text itself to align with both what users are looking for and the keywords we’ve identified.
Our goal is two-fold: make content that genuinely sounds like your business, and make sure it’s robust and trustworthy, especially since Google is getting so much stricter about penalising large volumes of AI-generated filler content.
Authority built through quality links is a huge deal for Google rankings.
Since real, lasting results take time, I move quickly but safely to start building up links and supporting your website’s domain authority as soon as possible. I also take into account that not just any link is a good link. A bad one can seriously ruin your visibility.
I stick to ethical, safe, and high-quality outreach that builds trust over the long haul.
I help you create new content that genuinely helps the user and goes way beyond simply inserting keywords.
This might mean creating dedicated, detailed pages for specific locations (like Coffs Harbour) or super helpful, in-depth service guides. This deep focus on quality, helpful content is absolutely essential right now, as Google’s latest algorithm updates are definitely rewarding genuine expertise over basic, machine-written “fluff”.
Finally, nothing in SEO sits still.
Competitors rewrite pages, Google ships updates, seasons shift, and audiences change how they search. So we stay close to the data and adjust in real time. When something is not working, we fix it. When something is doing great, we help it work even better.
The point is to keep moving in the right direction, slowly, steadily, and without unnecessary ups and downs.
CASE STUDIES
How we do it
Smooth Learning Driving School
Smooth Learning Driving School has grown exponentially since their website’s creation. With SEO starting less than a year ago, we have achieved exceptional results for the business, with exclusive traffic and rankings for local SEO terms
Sprecaks Concreting
Physiotherapist
Our client, a well-established physiotherapy clinic, already had significant website traffic and had previously worked with SEO agencies. Despite this, they wanted to convert more of that traffic into tangible patient leads. After implementing a tailored SEO strategy focused on high-intent keywords, local search optimisation the results were transformative.
SEO Business pricing
Affordable SEO Packages
Unlike large agencies with high overheads, expensive offices, and extensive lead generation costs, I operate lean. This means my SEO packages are more affordable than most reputable providers in Australia, without compromising on quality.
When you work with me, you’re not handed off to a team of account managers or juniors. You’re working directly with the expert who ranked this very website. That means:
Personalised strategies tailored to your business
Hands-on implementation and optimisation
Transparent reporting and measurable results
A partner genuinely invested in your growth
With my approach, you get the expertise of a top tier agency at a fraction of the cost, because you’re working with someone who understands what works and gets results.
Beginner's Package
SEO starting from-
Small Businesses
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Previous SEO completed
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Local SEO
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Low competition
FAQ
All of your burning SEO questions answered!
What is the difference between an SEO consultant and an agency?
An SEO consultant offers advice and recommendations, focused on strategy. An SEO agency offers full managed services and implementation. I offer both. As a consultant, I provide expertise at a competitive rate, but I also offer fully managed services, giving you the benefit of both a direct specialist and full implementation without the agency overheads.
Will I implement changes on your website?
Yes, I offer fully integrated and managed services implementing all necessary changes when possible, especially for WordPress sites. However, I can also work with your internal teams, your copywriter, developer, or marketing manager, to offer a custom strategy based on your existing resources.
Can I help you appear on ChatGPT?
While I can’t guarantee a spot, my strategy is built on principles that align with ranking in AI-driven search. We focus on creating authoritative, in-depth content that Google’s AI Overviews can confidently pull from (which generally means ranking in the top 10).
How much will you pay for SEO in Australia?
For most small and mid-sized Australian businesses, SEO will cost between $1,000 to $2,500 per month. But that price tag isn’t set in stone. It shifts significantly based on a few things: your company’s size, your competition, and exactly what your goals are. Just know that when you hire an experienced specialist like me, the typical rate is between $100 to $300 an hour, which lands us far more affordably than a massive agency.
Download ai dASHBOARD
AI search is here. Want to know how you're showing up?
We’ll give you a custom dashboard that clearly shows how your business is performing in AI-driven searches. Track your visibility, see what’s working, and spot opportunities to get ahead.
AI search is here. Want to know how you’re showing up?